4 Ways Gamification Drives Business Results

This post originally appeared on the Bottom-Line Performance Lessons on Learning blog. Read the full post here.

What’s the value of a more informed sales rep? What’s the ROI of a more engaged employee? These types of results are hard to quantify, yet they drive meaningful value for a business.

Plenty has been written on the value of games and gamification. Heck, a lot of that has been written by us. But sometimes L&D exists in a vacuum. Sometimes we forget the the primary goal of a corporate learning solution SHOULD be to improve efficiency, minimize mistakes, improve engagement, and maximize ROI.

Without real-life examples, those four buzz phrases sound a whole lot like empty corporate speak. The “ROI” phrase gets tossed around because we think C-Level people like hearing about it. And unfortunately, so many trends and initiatives become so over talked about, so over-used, that they become devoid of meaning. I’m sorry, but we can’t just throw badges and leaderboards into a training course, call it gamified, and head home for the day.

Read the full post.