7 steps to an Effective Knowledge Guru Drive Implementation

You already developed and customized your Knowledge Guru Drive game. Now you need a plan to launch it, promote it, and measure it.

Consider these tips for a successful implementation:

1. Make it mandatory… and integrate into an existing workflow.

Your employees’ time is limited, and most of them only have the energy to focus on the activities that are truly essential to their jobs. Our experience shows us that the organizations that are most successful require that their employees play Drive AND integrate the game into an existing workflow. For example, if your organization uses the Salesforce CRM, you can encourage reps to log in with their Salesforce credentials. You also might include links to the game and to the native app within an existing training portal or intranet.

If you are unable to make your game mandatory, plan a series of communications that promote the game and remind players to play. Offer incentives, recognition and/or prizes. And make sure it is integrated into learners’ workflows.

2. Blend into a curriculum: use as part of a learning solution.

Organizations have the most success when Drive is part of a larger blended curriculum or strategy. Make sure your Drive game works with the other solutions in your curriculum to drive your learning objectives. It is best used as a reinforcement tool (see step 3).

3. Use Drive as a reinforcement tool.

 Furthermore, we find that Drive works especially well as a reinforcement tool. Send your game out to learners after they have completed an eLearning course or instructor-led session to help them remember content covered in the training. If you want to use Knowledge Guru as pre-work or a live event training activity, the Quest and Legend apps are better options.

4. Offer incentives and/or provide sufficient motivation. 

We recommend providing prizes and rewards to your employees for completing your Drive game. Encouragement from senior leadership can be even more effective.

5. Create a communications strategy around the game.

Incorporate some sort of multi-part communications strategy to get the word out about your new Drive game. This could include many things, such as a series of emails or even a collection of advertisements placed throughout your company intranet site. Make sure you explain to players how they will download the app and register. (Link to tutorial about registering players).

6. Use reporting and adapt the training.

Identify a specific learning objective that your learners are missing as a group, then adjust your Drive game to better focus on the weak process step. Pay close attention to how confidence compares to performance for each topic and learning objective. Take advantage of the data you gather from your learners and act quickly to adapt their training and processes. Learn more about how to use reports in this tutorial.

7. Gather insights via surveys.

Consider surveying your learners after they complete your Drive game. Surveys can reveal many valuable insights that impact future games you create.

Here are a few more implementation tips for Knowledge Guru Drive.

How to Make a Game Live So Players Can Access It

Once you have created the topics, objectives, and mini-games for your Drive game, you are ready to make it live. Before you do, decide whether you want to enable automatic email reminders. With automatic email reminders enabled, Knowledge Guru Drive will automatically send email reminders to players after extended periods of inactivity.

Follow these steps to make your game live so players can access it, and enable or disable email reminders:

Quick Steps List

  1. Expand the Implement option within left-hand navigation pane, and select Drive Access.
  2. Under Current Drive Access, select Drive is Online from the drop-down menu.
  3. You will see a confirmation message that your game is live. You will also see your game’s URL.
  4. OR you can click the red power button labeled DRIVE is Offline in the left-hand navigation pane.
  5. You will see a confirmation message that your game is live. The power button in the left-hand navigation pane will turn green and say DRIVE is Online.
  6. To enable or disable email reminders, select Reminders Enabled under Automatic Email Reminders. Click Reminders Disabled to turn off reminders.

Click through the slideshow below to see the steps in action.

When Email Reminders Are Sent

When enabled, email reminders are sent after the following periods of inactivity, until players log back into Drive:

  • 3 Business Days
  • 6 Business Days
  • 9 Business Days
  • 14 Business Days
  • 19 Business Days

 

Implementation Tips for Drive

To maximize the playing – and learning – experience of Knowledge Guru Drive, you need to do two things well:

  • Spark sales reps’ interest so they take action to download Drive and get started.
  • Provide clear directions on how to access the Drive experience and get started with Drive.

We recommend using this implementation timeline:

Timing What to do
2 weeks before desired launch Formulate a communication plan that includes at least three to five messages about Drive, using a couple different channels. Consider a launch meeting, email drip program, posters, text messages, Chatter within Salesforce, manager messages, etc. Get creative and plan on multiple messages rather than just one.
1 week before launch Implement plan by sharing out pre-launch “teasers.”
At launch Invite reps to register for and play game; provide instructions.
1 day post launch Send follow-up invitation, including instructions again.
Weekly throughout game play period, typically 3-4 weeks’ time Monitor play by reviewing reports that are part of Drive; offer encouragement. Call attention to leaderboards via status email messages.
After most players achieve mastery Summarize results; give accolades.

How to Spark Interest

Think about your target audience. How many of these are true for them?

  • The game is “required” by someone, and someone will be verifying their completion.
  • They enjoy games and are intrigued by playing.
  • They are competitive – and like visible evidence of a competition, such as a leaderboard.
  • They love anything that gives them more information about themselves and how they are improving over time.
  • They want quick hits that reinforce key knowledge or skills that improve selling abilities.

Take time to assess players’ starting motivation – and be honest about what that motivation is likely to be. Your answers can help guide you in planning your implementation and choosing the best strategies for your audience. If the sole motivation to play is “because we have to,” you need to put more thought into your strategy. If Motivators 2-5 above exist for them, you need only make sure you provide clear directions on how to access Drive – and make sure you repeat those directions so everyone “hears” you. If most of these motivators are absent, your strategy will need to go further.

Pre-launch message ideas

  • Plan a series of three to four provocative emails to serve as teasers. Use short, creative subject lines that will appeal to your targets. Teaser subject lines could include:
    • Become a master in 5 minutes/day.
    • 5 minutes/day to better sales results.
    • Join the ranks of the masters.
    • Drive to the top.
  • Include visuals of the Drive app in your messaging, particularly leaderboards or the dashboard. People respond better to visuals than to lots of text. Keep text portion of your message short and provocative.
  • If game-based solutions are new to your organization and people are skeptical, consider offering prizes to underscore the significance of playing. The leaderboard makes it easy for you to award prizes for various things such as biggest leap in rank over two days’ time or top of the leaderboard on a given day. This keeps players on their toes throughout your play period. Prizes do not have to be big ones.

Once the game launches

Send a clear message that explains how to gain access to Drive. Here’s a sample you can modify:

Subject: How to drive to mastery on <insert your topic here>

Dear Sales Rep,

You’ve heard about it; today it’s available! Begin your Drive to Mastery on <insert topic> now. Get started in three easy steps:

Step 1: Access the browser on your phone (Chrome, Safari, etc.). Use the URL provided to register for the Drive experience and create a Knowledge Guru account. Knowledge Guru is the platform that powers the Drive experience. Here’s the URL:

·       <Insert game URL here.> It will be something like: www.theknowledgeguru.com/YourGameName/

Step 2: After registering, you will be automatically directed to a link where you can download the mobile app to your phone. This app lets you access Drive on your phone for maximum ease of use.

Step 3: Start playing to build mastery. Drive will adapt to you as you play, and a session only takes 5 minutes to complete. You can play every day. Every day you access Drive, you get three new games, and updated stats on your progress toward mastery.

Be prepared to resend a variation of the message 1 or 2 more times to ensure all learners see the email. Monitor the Drive analytics to verify that players are getting registered and playing.

Throughout the active play period, monitor player progress. Acknowledge players’ efforts and recognize top scores and engaged players.

Share out final results. Use the reporting capabilities within the Game Administration tool to share relevant results, including the number of reps achieving mastery.

If you have some form of regular sales communication tool, use it to profile top performers and acknowledge their efforts.

Download a PDF version of this information here.