The structure of Soft2Bet’s product development process is ensured by the coordinated interaction of the Design, Technology, and QA teams. An example is MEGA, a gamification system that has become part of Soft2Bet’s production model and demonstrates the result of clear process organization from concept to release.
How is this process structured at Soft2Bet?
Gaming platforms operate in a complex environment with high demands on UX, architecture, stability, and quality. Soft2Bet operates in such an ecosystem, focusing on multi-product solutions, broad integrations, and transparent processes. Design, technology, and QA teams operate within a shared structure, with each stage forming a holistic production model.
MEGA serves as an example of how Soft2Bet approaches the creation of engagement tools. The system supports player activity, creating a sense of progress and positive interaction with content. Over the last period, Soft2Bet’s gamification solutions have had a significant impact on the user experience. MEGA has increased retention for Campobet in Denmark by 128% and for Betinia in Sweden by 106%. This confirms the system’s impact on loyalty and repeat interaction with the product.
The Design team creates concepts, scenarios, interface elements, and visual solutions that fit harmoniously into the user’s product journey. Prototypes undergo a multi-level refinement process, and each module is given a clear logic and functional basis.
The Soft2Bet technology team forms an architecture that supports scaling. Modularity, an API-first approach, a separate MEGA core, and high system performance create conditions for rapid product adaptation across different brands. Thanks to this, MEGA works across different contexts without sacrificing performance or imposing complex integration restrictions.
QA at Soft2Bet is responsible for full quality support. Checks are conducted as the product develops, and behavior scenarios are thoroughly validated. Each MEGA component undergoes technical review, UX evaluation, and functional testing. Thanks to this approach, the product achieves a stable level of quality before release.
In this way, MEGA illustrates Soft2Bet’s work in the format of Design plus Technology plus Quality Assurance. The system reflects the interaction of departments, the sequence of production decisions, and the effective path from idea to finished result. This process forms the basis for long-term stability and high productivity of products within the Soft2Bet ecosystem.
Understanding the context
iGaming requires special attention to UX, technical architecture, and QA.
Gaming platforms operate in an environment with high demands on system structure, user-friendliness, and the accuracy of technical processes. Soft2Bet develops its own ecosystem with a focus on performance, stability, and quality, which serves as the foundation for the work of the Design, technology, and QA teams. This context determines the features of the production model that support Soft2Bet products, including the MEGA system.
The first important aspect concerns regulatory requirements. Platforms belong to a category of products in which information security, responsible interaction with players, and transaction control are high priorities. Soft2Bet develops architectural solutions with these standards in mind. This affects test planning, behavior models, and function verification in the product development process.
The second factor concerns the structure of iGaming products. Soft2Bet integrates with many partners, including PSPs, game providers, and user verification tools. Products are adapted to different markets and platforms. This creates a complex technical landscape in which design, technology, and QA work in constant coordination.
The main challenges of Soft2Bet’s product structure include:
- Integrations with external services
- Adaptation to local markets
- Load management during periods of increased activity
- Supporting a unified UX for all brands
- Scaling mechanics using the MEGA system as an example
The third important area describes the pace of releases. Soft2Bet supports regular product updates, including UX improvements, market-specific changes, and feature testing. The frequency of releases requires coordinated decisions between Design, technology teams, and QA. Products such as MEGA undergo rapid iterations, so Soft2Bet’s team structure supports a clear division of tasks and transparent interaction stages.
In such an ecosystem, an approach emerges in which Design works with technology departments and QA in a shared production cycle. Soft2Bet ensures that prototypes, technical solutions, and tests create a unified environment for product development. MEGA is an example of how collaboration ensures convenience, stability, and rapid feature preparation for release.
Design at Soft2Bet UX as a strategic tool
Design at Soft2Bet shapes the user experience. Teams work within a structure that supports modularity, scalability, and clear interaction with technology and QA teams. This approach allows us to create products with a distinct visual identity and stable logic. MEGA is an example of how Design has become a strategic tool for Soft2Bet in product development and increasing player engagement.
Design principles at Soft2Bet
The Design team takes into account the cultural characteristics of different markets. Each interface scenario is created with user expectations and their typical journey within the Soft2Bet platform in mind. Significant attention is paid to simplifying every action that affects the product’s use. This applies to registration, deposits, bets, and game mechanics.
Soft2Bet brands have their own identity. Examples include Betinia, CampoBet, and Tooniebet. This approach creates recognition and maintains UX quality at all levels.
Design Ops and Soft2Bet’s component logic
Soft2Bet uses a component-based approach. Interface elements are created as scalable modules. The components maintain a single behavior logic, ensuring product stability and a consistent UX across different brands. Design Ops organizes the work so that each module remains reusable. Thanks to this, new projects go through the preparation stages faster, and Soft2Bet teams get the opportunity to work with Design as a system with clear rules and structure.
Design for MEGA
MEGA demonstrates how Design creates user experience through visual scenarios and progress logic. The user receives visual cues that maintain interest and desire to return to the Soft2Bet product.
MEGA is introduced into the user journey in a non-intrusive way, supporting a natural progression of interaction.
Thanks to this, MEGA maintains full compliance with Soft2Bet’s UX approach and serves as a tool that reinforces the Design structure within the overall ecosystem.
Design collaboration with Tech and QA at Soft2Bet
Design at Soft2Bet works in constant contact with the technology and QA departments. The teams form review cycles during which concepts are transferred to technical implementation and undergo detailed validation. Each new module undergoes analytical processing, response testing, interactive element verification, and alignment with technical logic.
Soft2Bet’s approach creates conditions in which Design becomes the basis for technical solutions, and QA confirms the stability of interface behavior. MEGA illustrates this interaction. Each of its elements is formed by Design teams, implemented by technology specialists, and tested by QA in a wide range of scenarios.
Technology architecture that allows for scaling
The Soft2Bet technology platform supports gaming brands, gamification systems such as MEGA, and a wide range of integrations. The architecture is formed as a set of coordinated solutions in which modularity, an API-first approach, proprietary accounting systems, and DevOps practices work together. Thanks to this, Design gets a stable environment for implementing ideas, and MEGA maintains performance and flexibility as it scales.
Soft2Bet’s modular architecture
Soft2Bet organizes product logic as a set of modules. Each block of the platform is responsible for a separate group of functions and works in isolation from other parts of the system. This approach facilitates support, allows changes to be implemented in selected areas, and reduces the technical load during updates.
The modular architecture is particularly noticeable in the example of MEGA. The gamification system exists as a separate part of the Soft2Bet platform, while still providing full access to session, activity, and player progress information. The architecture ensures the stable operation of the reward mechanics, progress bars, and collectible items created by the Design team.
Basic principles of modular construction in Soft2Bet:
- Clear division of responsibilities between services
- Localization of changes within a single module
- Ability to scale individual parts under load
- Uniform standards for data exchange between components
- Soft2Bet uses an API-first approach when building internal and external interactions.
- Products form a logical structure through clearly defined access points. This applies to integrations with game providers, KYC, and customer verification systems.
MEGA exists as a gamification system with its own set of API requests. One call is enough to provide the product with a complete set of data on progress, rewards, and active missions. This simplifies the work of the Design and Tech teams and ensures a consistent approach to gamification across different Soft2Bet brands.
As part of the API-first approach, the platform supports:
- Integrations with external providers
- Data transfer between internal services
- Product access to MEGA mechanics
- Scaling features for new markets
Player and transaction accounting systems at Soft2Bet
Soft2Bet develops its own solutions for player and transaction accounting. These systems process significant amounts of data in near real time. They form the basis for the platform’s operation and support product scenarios and analytical processes.
This allows design teams to create progress scenarios and Soft2Bet’s technology departments to ensure data integrity. This structure is critical for MEGA, as gamification depends on the accurate tracking of player actions.
DevOps practice and release management
DevOps organizes the path from code change to release. Automated pipelines accompany each stage, and checks are performed in a structured manner. This allows us to maintain a stable update frequency, including new features for MEGA and changes in brand logic.
Feature toggles serve as a tool for managing functionality. Teams can enable or disable individual features through configuration. This applies to both gamification scenarios in MEGA and design elements within brands.
DevOps practice includes:
- Automatic builds and tests
- Environmental control for different stages of development
- Function management through configuration parameters
- Collaboration between Dev, QA, and product teams during releases
This technological model provides a stable foundation for MEGA’s design and gamification solutions, enabling Soft2Bet to scale products without compromising quality.
Interaction between Design, Tech, and QA as a single ecosystem
Soft2Bet is developing a production model in which Design, technology, and QA teams work in a shared cycle. Each direction influences the others, and the processes are organized so that the product goes from concept to release in a coherent structure. MEGA serves as an example of how interaction between teams creates conditions for the stable development of functions and maintains the quality of Soft2Bet products.
Feedback loop Design Tech QA at Soft2Bet
Soft2Bet’s product development follows a closed cycle of Design, Technology, and QA. Each direction creates the basis for the next, and the result is returned to the previous link for refinement.
Within this process:
- Design forms scenarios and decides how to present the product to the user
- Technology teams create the functional part and determine the behavior of services
- QA conducts a detailed check and helps refine the logic
- The result is returned to Design and shapes the next steps
MEGA was developed in this cycle. Teams were given room to refine at every stage and integrated gamification into a holistic UX.
Accelerating time to market at Soft2Bet
The coordinated work of Design, Tech, and QA supports the speed of product release. Features go through the preparation stages without pauses, and the transition between teams takes place within a standard structure. Thanks to this, Soft2Bet moves features from concept to release at a flexible pace.
Key elements of acceleration:
- Shared access to Design components
- Modular architecture for MEGA and other products
- Automated processes in DevOps
- Regular quality checks during development
This approach allows to achieve stable growth and prepare features for markets in shorter periods of time.
Quality control within the production model
QA is part of the Soft2Bet production process from an early stage. Checks accompany the product as it develops, and the team gets full access to Design and technical solutions. This allows errors to be identified at an early stage and a stable foundation for scaling to be formed. Quality control includes validating the behavior logic, performing structural tests of Design components, testing MEGA features across different scenarios, and collaborating with technology teams during optimization.
Thanks to this model, Soft2Bet creates products with a consistent structure and predictable results after release.
Launch of MEGA as an example of Design, Tech, and QA interaction
The launch of MEGA demonstrated what a real production model for creating a complex iGaming function looks like. This is an example in which Design, technology teams, and QA work in unison. Each episode of MEGA’s development lays the foundation for further decisions within the ecosystem.
Stage 1. Idea and goal setting
The Soft2Bet team defined the goal. It was necessary to increase player engagement and create a system that maintains interest and creates a sense of forward momentum. This is how the MEGA concept was created.
The goal included three key parameters:
- Increased activity
- The ability to integrate with any brand
- Stable operation within all components of the platform
All of this formed the framework for the Design and Technology teams.
Stage 2. Design and user experience
In the second stage, Soft2Bet focused on design. The team worked on the MEGA narrative and created a metaphor for progress that harmonizes with Soft2Bet products. They developed avatars, badges, collectibles, and interface states.
The design went through several prototype cycles. MEGA entered the user’s journey through natural points of interaction.
Stage 3. Technology and MEGA architecture development
After the design stage, technology teams created a separate core for MEGA. The module runs autonomously in the Soft2Bet infrastructure.
For Soft2Bet products, the logic is simple:
- The product calls the API
- MEGA returns progress data
- The system updates the gamification status
The logic of rewards and events works as a sequence of services. This creates a flexible structure. Teams can add design elements and extend MEGA’s capabilities without complex changes to the core architecture.
Separate subsystems are responsible for triggers, reward generation, and data collection. They exist within a single model that supports scaling.
Stage 4 QA and quality assurance
QA team received MEGA in a version with active logic and a complete set of interface states. The tests covered thousands of scenarios.
- Marked list of key QA tasks
- Testing reactions to player actions
- Checking the stability of progress bars
- Evaluating the performance of animations and transitions
- Modeling peak load
After that, MEGA exhibited stable behavior under high user activity.
Stage 5 Result for the Soft2Bet ecosystem
Data on retention growth for the Campobet and Betinia brands reinforce the effect of gamification implementation. Engagement levels increased several times over, and the number of repeat sessions increased thanks to the Design structure and progress scenarios. The system attracted industry experts and confirmed Soft2Bet’s ability to develop stable tools for players.
MEGA has set a new standard for production processes at Soft2Bet. The teams have received a structural model in which Design, Technology, and QA work in a cycle that ensures quality and flexibility. The project has demonstrated the ability of a well-organized process to create a product with high adaptability for different regions and Soft2Bet brands.
Summing Up
Soft2Bet is building an ecosystem where products are developed through a technology-driven approach, coordinated team efforts, and a shared focus on quality. The company works on a large number of projects, and each element of the platform undergoes a process that includes design, technical implementation, and quality control. This allows Soft2Bet to deliver stable solutions that can be scaled across different brands and markets. MEGA serves as an example of how the organization of work affects the result.
During the creation of MEGA, practices were developed that now define Soft2Bet’s production model. Design shaped the scenarios and visual systems. The technology teams built an architecture that supports the product’s operation in different environments. QA accompanied each stage and confirmed the quality of the functions in a wide range of situations. All this has created a product with clear logic, easy adaptability, and integration with other Soft2Bet systems.
The MEGA example reveals the importance of coordination between teams. The synergy of Design, technological solutions, and QA underpins stable development and rapid implementation of new features. This approach enables the company to implement complex systems quickly while maintaining consistent quality.
The future development of Soft2Bet is linked to further automation, the development of design systems, improvements to testing tools, and the expansion of cross-team collaboration. This creates conditions for consistent growth and supports the company’s position within the dynamic iGaming industry.